Category Archives: business case

What’s In It For Me?

Answer this one little question and I guarantee you will have the keys to the kingdom! Enthusiastic support from others for an initiative you are interested in. Motivated help in executing a plan. Attentive listeners when you are presenting an idea The skill is to understand the answer to this one little question, “what’s in it for me?” …

Discovering the Hidden Treasure of Dynamic Product Information

The information about your products or services should be at the front of the line leading the way for increased market share. In order to do this, the value of the information needs to be recognized by the top level executives. After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information …