Category Archives: business case

What’s In It For Me?

Answer this one little question and I guarantee you will have the keys to the kingdom! Enthusiastic support from others for an initiative you are interested in. Motivated help in executing a plan. Attentive listeners when you are presenting an idea The skill is to understand the answer to this one little question, “what’s in it for me?” …

Discovering the Hidden Treasure of Dynamic Product Information

The information about your products or services should be at the front of the line leading the way for increased market share. In order to do this, the value of the information needs to be recognized by the top level executives. After this presentation, you will be able to show those in the C-Suite how a transformative adoption in product information …

Where Are They Now? [TC Dojo Open Session On-Line Event]

Where did those XML projects, which you've you heard about at conferences over the years, end up? Sure IBM was successful, but what about the small companies? Or the companies that don't have teams of software people that the technical publications departments can draw upon for help? Did they make it? We interviewed long-term Arbortext customers to …